Proximity Hotel just one of five in NC to earn a coveted
Michelin Key
John Deem, Staff Writer
Greensboro News & Record
October 13, 2025
Greensboro’s Proximity Hotel is one of five facilities in North Carolina to earn at least one coveted Michelin Key for 2025.
Keys are the hospitality equivalent of Michelin’s stars for restaurants.
Proximity is the only Triad hotel recognized by the prestigious Michelin Guide.
In its latest announcement, Michelin acknowledged that Greensboro may not be an obvious destination for an elite experience.
“Why Greensboro, North Carolina?” Michelin asks ,”because that’s where the Proximity Hotel is – and a hotel like this deserves to get noticed no matter where in the world it is located.”
Michelin praises the hotel for being locally owned (by the more than 600 employees of Quaintance-Weaver Restaurants & Hotels), state of the art and “manageably small.”
“But the central point to me made about Proximity is that it’s got a genuine shot at being the greenest hotel in North America,” Michelin says. “If there’s an environmentalist heaven, then this is how you get in.”
Recycled materials were a key ingredient in the hotel’s constructions, including 90% of the reinforced steel and half of the the stair case steel. The concrete includes fly ash, the byproduct of burning coal, and much of the woodwork is made from recycled wood pulp.
The facility also has earned platinum-level Leadership in Energy and Environmental Design certification— the highest recognition from the U.S. Green Building Council – for its water, lighting, and energy efficiency.
“Even the elevators return energy into the system, recharging during descent in the same way a hybrid automobile charges its battery while braking,” Michelin adds.
‘You’d never know’
But environmental stewardship accounts for half of Proximity’s appeal, the announcement notes.
“The other half is that you’d never know about any of these green measures without setting out to look for them— they never compromise the guest’s experience,” Michelin says. “Rooms are as spacious, well-lit and comfortable as those in conventional luxury hotels, and the emphasis on sustainable local food sourcing isn’t exactly rough on the palette either.
“If you’re trying to save the world, one hotel visit at a time, then this is a great place to start— but even the most decadent carbon-guzzler would have a hard time finding fault with the Proximity’s comforts.”
Those comforts start at $350 per night.
Proximity is at 704 Green Valley Road.
The other four North Carolina facilities to earn Michelin keys this year are the Blind Tiger in Asheville, Ivey’s Hotel in Charlotte, and ARRIVE and Dreamers Welcome in Wilmington.
John Deem covers the Triad for Greensboro News & Record and Winston-Salem Journal. Contact him at [email protected].
Proximity Hotel & Print Works Bistro
Stay in sustainable style at the employee-owned Proximity Hotel in Greensboro, North Carolina. Discover custom-designed furnishings, commissioned art and innovative design in every corner of our AAA Four Diamond luxury hotel. Savor fresh European flavors at Print Works Bistro with creekside dining and an energetic bar with craft cocktails. Unwind in modern loft-like guestrooms and many gathering spaces. Find extraordinary events and bespoke weddings.
Additional Related Articles about Proximity’s Michelin Key
News & Record | October 10, 2025 | Which Greensboro Hotel Earned Prestigious Michelin key? It’s one of just 5 in NC
News & Record | October 10, 2025 | See Images of Greensboro’s Proximity Hotel, Recipient of a Prestigious Michelin Key
Charlotte Observer | October 9, 2025 | 5 NC hotels recognized with Michelin Keys as some of the country’s top stays
Charlotte Observer | September 18, 2024 | 5 NC Hotels awarded Michelin Keys as ‘most outstanding hotels’ in the US
Country1037fm.com | September 19, 2024 | 5 North Carolina Hotels Get Michelin Keys And 1 Very Close
