For more information contact:
Mark File,, 336-370-0966

Proximity Hotel provides comfortable luxury as it goes for LEED Platinum Certification.

Greensboro, NC, November 8, 2007 – Built to use 36% less energy and 30% less water than a comparable hotel, the just opened Proximity Hotel offers a glimpse of the future while celebrating the past. Sustainable practices, custom-designed furnishings, commissioned art and innovative design await guests in every corner of the 147-room luxury hotel and its adjacent restaurant.

Proximity Hotel’s sustainable design and construction follows the guidelines of the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) Green Building Rating System,™ the nationally accepted benchmark for the design, construction and operation of high performance green buildings. It is likely that the Proximity Hotel will attain the USGBC’s highest rating, LEED Platinum, but that won’t be certain until early 2008. At minimum, it will attain the LEED Gold certification. At present there is only one LEED Gold certified hotel in the country and no LEED Platinum hotels. Proximity features ultra efficient materials and the latest in building technology such as North America's first installation of the regenerative drive for Otis' Gen2 elevator, which reduces net energy usage by capturing the system’s energy and feeds it back into the building’s internal electrical grid. In addition, 100 solar panels on the roof generate energy to heat water.

While many of the 70+ energy and health enhancements will not be outwardly visible to guests, folks are sure to notice the oversized windows providing abundant natural light and great amounts of fresh air.

“How can you tell if the hot water for your shower was heated by yesterday’s sunlight or with natural gas?” says Dennis Quaintance, Chief Design Officer and President of Quaintance-Weaver, the local owner of Proximity. “We made sure none of our sustainable practices caused one iota of sacrifice in comfort for our guests.”

Guests will also enjoy flavorful food, custom-designed furniture and original artwork in each room. As guests enter the hotel, they’ll encounter interesting architecture and décor including a “floating” front desk made of a striking 12-foot steel cantilever sculpture, a 28-foot long mohair sofa, an interior balcony overlooking the Social Lobby and 22-foot high windows overlooking the Bluebell Garden.

The hotel features 7,000 square feet of private event space, a spacious fitness studio, outdoor swimming pool, and a “guest living room” on each floor. Proximity’s oversized guest rooms and suites have 50 square-foot windows, custom furnishings, high definition television, Magi beds and signature bathrooms.

Proximity’s restaurant, Print Works Bistro, uses fresh, local food in creating both traditional and modern versions of classic European bistro dishes. With three walls of windows overlooking the gardens in the dining room, no seat is far from any one of the 52 seven-foot tall operable windows. In addition to an extensive wine list, Print Works offers a smoke-free bar and plenty of outdoor terrace dining by the restored stream. Sustainable practices there include sensor-controlled ventilation for the kitchen, geothermal energy for the restaurant’s refrigeration equipment and tabletops made of reclaimed walnut.

Built and operated by Quaintance-Weaver Restaurants and Hotels, the Proximity is just a stone’s throw away from its sister businesses, Lucky 32 Kitchen and Wine Bar, Green Valley Grill and the Four Diamond O.Henry Hotel. Like the O.Henry, Proximity will be in and of her community, evidenced by such things as using local architectural influences and local artisans. The hotel and restaurant are named after the Proximity Manufacturing Cotton Mill (1896) and Proximity Print Works Mill (1912), which are central to Greensboro’s rich textile history.

Proximity is offering a special opening rate of $119 for Friday, Saturday and Sunday, and $144 for Monday-Thursday through January 12, 2008. Reservations can be made by contacting 336-379-8200 or visiting    

For more on the “green” features at Proximity, please see press release “Proximity Hotel Environmental Sustainable Practices

AAA Four Diamond
Proximity Hotel | 704 Green Valley Road | Greensboro, NC 27408
Phone 336-379-8200 (toll-free 1-800-379-8200) | | Fax 336-478-9123
AAA Four Diamond Award | LEED Platinum Certified by U.S. Green Building Council
Proximity Hotel is part of the Quaintance-Weaver Restaurants and Hotels Family

Print Works Bistro | O.Henry Hotel | Green Valley Grill | Lucky 32
LEED Platinum