2009 North Carolina Travel Guide Expands The State’s Brand Message
RALEIGH, N.C. (December 15, 2008) – The North Carolina Division of Tourism, Film and Sports Development today unveiled its official 2009 North Carolina Travel Guide. This comprehensive publication illustrates the evolution of North Carolina’s brand message as the state’s tourism marketing agency continues to add dimension, energy and a more active voice to the state’s renowned natural beauty. The 2009 Travel Guide is free and available by calling 1-800-VISITNC. It can also be ordered at www.Visitnc.com, the state’s official website for travel information.
To highlight the growing momentum of sustainability and the vibrant cities of North Carolina’s Piedmont region, the cover of the Guide features Greensboro’s Proximity Hotel, the nation’s highest rated “green” hotel and restaurant and the America’s first LEED Platinum hotel, as rated by the U.S. Green Building Council.
“North Carolina opens up endless possibilities for our visitors to connect with family, loved ones and even themselves,” said Lynn Minges, executive director of the North Carolina Division of Tourism, Film and Sports Development. “With 185 advertisers, this 184-page guide is made possible by strong travel industry partners who help underwrite the print and online versions of the publication with nearly $2 million in public and private investment.”
Editorial features in the 2009 guide celebrate the state’s diversity and range of activities including spas and resorts; the exploding culinary, wine and growing micro-brewery scenes; Native American culture; rich African American heritage; golf; home-grown arts and crafts; and more. The guide includes a fold-out road map to assist travelers in their planning and on the highway.
The 2009 Travel Guide showcases 740 attractions, 3,988 accommodations and includes information on activities throughout North Carolina including its state and national parks. Destinations, attractions and accommodations in the guide are listed free of charge. Tourism partners may then supplement their presence through online advertising on www.VisitNC.com, advertising in the print guide and through cooperative marketing efforts with the Division of Tourism.
Greensboro’s Proximity Hotel and Print Works Bistro were awarded LEED Platinum by the U.S. Green Building Council. LEED is the USGBC’s rating system for designing and constructing the world’s greenest, most energy efficient, and high performing buildings. Opened in late 2007, the Proximity is the first hotel to obtain the USGBC’s top level of certification. The hotel uses 41% less energy and 33% less water without compromising comfort or luxury. Among other features, the AAA Four Diamond hotel has 100 solar rooftop panels that heat water for the property and restaurant.
The 2009 Travel Guide will also live online at www.VisitNC.com as a virtual guide. Last year’s guide was viewed 147,918 times. Some 650,000 print guides will distributed through online, call center and visitor center inquiries in addition to public relations efforts, events and other related Division activities.
Tourism remains one of the state’s most vital industries. The economic activity and employment generated by tourism spans various economic sectors. Annually, visitors to North Carolina spend $16.5 billion, generating more than 190,000 jobs for North Carolinians. State and local tax revenues, as a result of the visitor spending, total more than $1.3 billion.
Natural scenic beauty, adventure and relaxation, a dining experience for every taste, rich history and warm Southern hospitality come together in North Carolina. Call 1-800-VISIT NC or go to www.VisitNC.com to plan your next getaway. Order a free copy of the guide!